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DOJ seeks to break up Google ad business after illegal monopoly ruling

Google's ad business could be broken up

Google's illegal monopoly control over the internet ad market may lead to it having to sell off AdX and DFP if the U.S. Department of Justice has its way.

U.S. regulators have been on a tear in recent years targeting what they believe are illegal monopolies. At the top of that list is Google, first for its search platform, and now for its ad platform.

According to a new filing by the U.S. Department of Justice, covered by Reuters, the AdX digital marketplace and DFP platform should be sold off. AdX is where companies bid for ad placement on websites, and DFP is the ad management platform.

The proposal comes after U.S. District Judge Leonie Brinkema found Google liable for "willfully acquiring and maintaining monopoly power" in the ad auction and management systems. A hearing will be held Friday to hear proposals from Google and the DOJ.

Google says that the DOJ cannot legally pursue a sell-off of its ad businesses, but it is open to other remedies. For example, it says it could allow competitors access to real-time bids on ad spaces.

It could take considerable time before the judge provides a definitive ruling that requires Google to act. Google Search was declared an illegal monopoly one year ago, and little has happened in the meantime besides a push for the company to sell Chrome.

6 Comments

realjustinlong 13 Years · 102 comments

Highly unlikely that the current administration follows through on this unless one of his benefactors wants to buy it for a discount, with a nice kickback for him.

2 Likes · 1 Dislike
Alex_V 7 Years · 284 comments

I find it astonishing that regulators are not addressing the problem of surveillance of private citizens by companies. The one notable exception is the EU’s General Data Protection Regulation (GDPR). It’s as if lawmakers and representatives around the world are utterly unaware of the appalling surveillance capitalism business model of companies like Google, Facebook, and others. I really think that is the problem: most people, including politicians, believe that Google and Facebook are giving out free lunches.

2 Likes · 0 Dislikes
beowulfschmidt 13 Years · 2409 comments

Alex_V said:
I find it astonishing that regulators are not addressing the problem of surveillance of private citizens by companies. The one notable exception is the EU’s General Data Protection Regulation (GDPR). It’s as if lawmakers and representatives around the world are utterly unaware of the appalling surveillance capitalism business model of companies like Google, Facebook, and others. I really think that is the problem: most people, including politicians, believe that Google and Facebook are giving out free lunches.

It's not so hard to understand when one finds out that the government buys that data from companies to make an end run around Constitutional restrictions on acquiring that data themselves, which requires judges and warrants.

2 Likes · 0 Dislikes
Alex_V 7 Years · 284 comments


It's not so hard to understand when one finds out that the government buys that data from companies to make an end run around Constitutional restrictions on acquiring that data themselves, which requires judges and warrants.

Do you have any evidence for that? I’ve never heard of anything of the sort, except that probably the Chinese state’s has user data from domestic companies, and maybe Russia too. The point is that Google, Facebook have more data on us than KGB or the East German Stasi had on their citizens, and it’s not a problem. I just don’t get it. 

1 Like · 0 Dislikes
beowulfschmidt 13 Years · 2409 comments

Alex_V said:

It's not so hard to understand when one finds out that the government buys that data from companies to make an end run around Constitutional restrictions on acquiring that data themselves, which requires judges and warrants.
Do you have any evidence for that? I’ve never heard of anything of the sort, except that probably the Chinese state’s has user data from domestic companies, and maybe Russia too. The point is that Google, Facebook have more data on us than KGB or the East German Stasi had on their citizens, and it’s not a problem. I just don’t get it. 

https://yalelawandpolicy.org/end-running-warrants-purchasing-data-under-fourth-amendment-and-state-action-problem
https://www.brennancenter.org/our-work/research-reports/closing-data-broker-loophole
https://action.aclu.org/send-message/stop-governments-massive-privacy-invasion
https://www.federalregister.gov/documents/2025/01/08/2024-31486/preventing-access-to-us-sensitive-personal-data-and-government-related-data-by-countries-of-concern
https://www.newamerica.org/oti/reports/solving-the-transatlantic-data-dilemma/chapter-3-government-access-to-personal-data-held-by-the-private-sector/
https://www.wakeforestlawreview.com/wp-content/uploads/2024/10/Tokson_Final.pdf
https://www.nbcnews.com/tech/security/us-government-buys-data-americans-little-oversight-report-finds-rcna89035
https://www.lawfaremedia.org/article/when-the-government-buys-sensitive-personal-data

Google "government buying private data to avoid constitutional restrictions" if you need more.

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